[PDF.79jz] New Media and Public Relations: Second Edition

New Media and Public Relations: Second Edition

[PDF.xi39] New Media and Public Relations: Second Edition

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 | #2542016 in Books |  2012-03-28 | Original language:English | PDF # 1 |  9.90 x.90 x7.10l,1.65 | File type: PDF | 371 pages

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||About the Author|Sandra Duhé is Associate Professor and Coordinator of the Public Relations Program at the University of Louisiana (UL) at Lafayette and Associate Dean of the College of Liberal Arts. Prior to joining academia in 2004, she was a public aff

The second edition of New Media and Public Relations captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control and creation of messages is a shared process. New theoretical perspecti...

You can specify the type of files you want, for your gadget.New Media and Public Relations: Second Edition   |  From Peter Lang Inc., International Academic Publishers. I was recommended this book by a dear friend of mine.

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